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Holofit Identity Research – CloneProduction

Holofit Identity Research

Shanghai 上海

Research in spatial visual identities for the development of future products. A technical and conceptual exploration in computer-generated material for interior spaces.

Five different physical activities are represented through their symbolic meanings. Colors and shapes are used to compose distinct materials sharing similar characteristics : graininess, luminosity, contrast and movement.

研究未来产品开发的空间视觉识别。对使用计算机程序生成的媒体空间材料的技术和概念的探索。

五种不同的体育活动通过视觉描述定义来体现。 使用颜色和图形化的编辑:颗粒感,光度,对比度和运动,构成了同体系且不同主题内容的材料。

Group Training : formal, organized, regulated
Symbol graphic : square

团体训练 : 正式、有组织、规则
符号图形 : 方形

Personal Training : dynamics, focus, tension
Symbol graphic : triangle

个人训练 : 活力、专注、挑战
符号图形 : 三角形

Holocycle : path, speed, velocity
Symbol graphic : line

全息自行车 : 线性、速度、竞技
符号图形 : 线

Ballet : elegant, delicate, sensual
Symbol graphic : circle

芭蕾舞 : 优雅、细腻、感性
符号图形 : 圆圈

Yoga : well-being, comfort, relaxation
Symbolic figure : particle

瑜伽 : 健康、舒适、放松
符号图 : 粒子

A protective plastic layer prevents impact; reflectiveness is used as a design component. Darker areas make illumination from the wall to merge into the floor. Running on graphic cards, customs GPU shaders generate living material which continuously evolves, with smooth and endless transformations.

起防撞击功能的塑料保护层,材料所具有的强反射性被用作设计元素。在地面图形的设计上,留出较暗的区域。这样使得墙壁的高亮部分可以充分的投射在地板上。
GPU着色器通过显卡实时运行,可生成平滑并无限变化的图形动画。

Client:
Holofit

Type:
Spatial Identity Research

Location:
Shanghai / China

Assignment:
Concept Design
Visual Identity
Media System Development
Real-time Visual Effects

Year:
2018

客户:
Holofit

类型:
Spatial Identity Research

地址:
Shanghai / China

任务:
Concept Design
Visual Identity
Media System Development
Real-time Visual Effects

年份:
2018

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